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What is CMS (Content Management System)

Content Management System or shortly CMS is shiny tool to modify, create, and supplement presentations as needed. Web presentations are getting more complex, and thus more and more information being added and changed.

Correct information in the correct time is very important for both company clients and partners themselves. Whether you are thinking of “ordinary” presentation, which contains only the basic information of the company, online newspapers, online stores, or other various web sites, CMS is a shiny tool to add and modify presentations according to your needs.

How does a CMS work?

CMS is software that allows through it to supplement or modify the content of the Website. In fact it is software written in PHP, Perl, Java, ASP or any other programming language that communicates database and users (visitors of the Website). CMS typically consists of two parts: administrative part – with the help of which you can delete, add, and modify content and presentation part – that is usually served with pre-defined frames (templates) to display content. Moreover, the framework represents the look of the site.

Capabilities of CMS

CMS allows webmasters to easy and quickly update the content on the website. Whether you are working on some photos, company news, newspapers, products in online shops, etc., CMS helps in every sense. The main goal is to be categorized the content in more categories, sub-categories, and even sub-sub-categories with one goal, to allow for easy retrieval of information by clients. Good content management system should be compatible with the strategy of the site towards the search engines (search engines), in terms of the structure of the site. Despite these capabilities that could be putted in the category of basic features, there are others such as:

 

– Administration user (User Management), which may be related to the CMS section responsible for sending e-mail.

– Administration of the banner and other ads on the site, with the ability to accurately measure the effect of advertising activities, i.e. the number of presentations and number of clicks (Ad Management).

– Administration of database automation and correspondence with partners, in terms of notification of partners of the firm’s activities (Partner Management).

– In case you have an online journal, there is an opportunity to enter new items, articles by other authors (Author Management), but also an opportunity for matching tampering certain parts (Article Management).

– Search engine additions – It’s is always good to have a search engine friendly structure of pages and post and for that reasongood and SEO CMS came with the possibility of adding meta tags on your pages. That is how search engines represent you in the SERP’s and how organic users see your page snippet. This tool will help you optimize meta title and meta description.

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– In the case of the online store, here is the ability to display selected (featured) products at random or after the principle of the most popular product or of the owner’s choice website.

For anything to work on the Internet, content management system is considered more than required. Simply, it is an opportunity for anyone without prior technical knowledge and with elementary knowledge of MS Word or similar word processing programs, changing the content seems impressive. Initial investment becomes ridiculous after a few weeks, and the life and work later without CMS considered impossible.

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